Thursday, June 26, 2014

[ADV] Sweedskin Soft Launch @ JW Marriott KL

I have been blessed with good skin thanks to my beautician mum who has always cultivated the importance of skincare ever since I was young. Now that I am approaching mid-20s (quarter life crisis!), she wouldn't stop lecturing about how I should not be stingy but to INVEST more of my money in good skincare products or to live my life after thirties in regrets T_T

Fortunately, I have always been introduced to renowned skincare and beauty products. One of the recent ones that I explored was Sweedskin as I attended the soft launch at JW Marriott Hotel with fellow MHB members.

Sweedskin is not an average pharmaceutical brand but a medical-grade skincare line that is only available in designated skin clinics and certified dermatologists.

Having won the European Cosmetics Innovation Prize 2014, Sweedskin is the very first skincare producer in the South East Asia to use the newly launched Snow Algae Powder, which acts as an active ingredient to protect and activates longevity factors in skin cells, rejuvenates and protects skin at cellular level and at the same time, safeguards skin's youthfulness by activating Klotho. They are also the firsts to use the newly launched Celtonyl worldwide.

Snow Algae Powder is the key to skin's longevity - a great anti-ageing property. It's never too early to start.

The soft launch was short and simple, yet markedly informative. There was a welcoming speech by the founders of Sweedskin and a brief introduction of what Sweedskin is all about.

The educational introductory session was followed by Q&A session during which most of the medical practitioners raised up some practical queries.

The 7 key products in the Sweedskin line:

Age Reversing Serum
Snow Algae With this extremely nourishing and ultra-rich serum it helps to reduce existing visible wrinkles/ fine lines and restore skin's comfort. Instantly skin feels firmer, plumper, lifted, leaving your skin smoother, supple and younger looking skin.

Luminous Purifying Cleanser 
Organic Amaranth Protein Luminous Purifying Cleanser can be one of the most valuable facial cleansers to maintain your natural healthy skin. It deeply cleanses and hydrates your skin in a mild yet efficient way, leaving your skin feeling fresh, supple and revived.

Skin Activator 
Celtonyl Experience an idea daily touch facial mist to clean, clarify and refresh your delicate skin. It is a non-drying facial mist formulated to restor skin's comfort by removing impurities, soothes and hydrates your skin.

UV Protection Day Cream 
Ecocert TiO SPF30 Natural and silicone free sunscreen with SPF30 helps to restore vitality and healthy skin. This luxuriously rich cream provides sun protection, hydration and intensively nourishing your skins, keeps your skin protected from UV rays and moisturize all day long.

Brightening Serum
Melavoid A serum formulated to restore a luminous and healthy glow to skin while leaving your skin feeling softer, smoother and progressively reveal the skin's natural youthful look, and the skin looks radiant again!

Luminous Moisturizer Serum
Patch H2O Experience the ultimate in skin hydration, This intensive hydrating serum instantly absorbs into the skin and offers instant, immediate and sustainable hydration, leaving the skin soft and smooth.

Sebum Reducer Serum 
Affipore Specially formulated this exclusive non-greast sebum control serum for oily/ acne prone skin. It helps to reduce excess sebum secretion to avoid enlarged pores, shiny patches and improved the skin's appearance and texture.

A catch up session with the girls after the event.

OOTD: Corporate dress code

For more information on Sweedskin, click here.

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