Saturday, August 16, 2014

[ADV] Kronenbourg 1664 Rooftop BBQ @ Stratosphere, The Roof

Thanks to Carlsberg Malaysia, we were often invited to myriad of events with tonnes of beer, food and entertainment. Last Friday, fellow MHB bloggers and I had the privilege to enjoy a classy rooftop BBQ party with a generous supply of ice-cold Kronenbourg 1664 beer and endless servings of barbecued meat! It was my first time to Stratosphere and I was amazed by how breezy and cooling it could get up there, not forgetting the stunning sunset as well as night view it has to offer. As I mentioned on my social media update earlier, admission was free before 10pm and the first 100 guests get 2 bottles of Kronenbourg 1664 beer for FREE! How generous of them!

To be frank it was my first time trying Kronenbourg 1664 beer *shy* I mean it is not exactly served everywhere at restaurants and bars unlike the more giant brands. Therefore it was quite an exciting moment for me to have been invited to such a awesome event whereby I could taste Kronenbourg 1664 for the first time in my life! LOL. For those of you who have not heard of this French beer, they first started off with Lager variant (green bottle) and subsequently introduced Blanc, wheat variant (blue bottle). Girls, I would highly recommend Blanc as the taste is lighter. Strictly no bitterness like your ordinary beer, guaranteed satisfactory! Teehee.

Kronenbourg 1664 was founded by Jérôme Hatt in 1664, and has expanded globally especially after it was acquired by the Carlsberg Group in 2008, and is now available in over 60 countries. Kronenbourg 1664 comes in two variants, the Kronenbourg 1664, which is brewed from Strisselspalt hops, known as the “caviar of hops”; and Kronenbourg 1664 Blanc, a refreshing wheat beer brewed with a hint of citrus and coriander spice, giving it a sweet and unique flavour making this variant quite a favourite among girls who otherwise would normally never touch a beer. The brand was awarded gold medals during the “International Brewing Award” in 2004 and 2005, making it the first and only brand to bag a gold medal for two years consecutively.

Kronenbourg 1664 has been exposing Malaysian consumers to the French way of life namely – food, fashion and enjoyment. This has been communicated through a series of consumer and media engagements including Kronenbourg 1664’s signature event L’Aperitif Fashion which is like a Malaysian version of Project Runway, being the official beer of the BMW WTA Open and STYLO, a series of wonderful fine dining food pairings, and most recently their Cinq à Sept campaign which is all about having good work/ life balance.

For those who work in the city, you’re most likely to experience some form of stress – traffic jams, work stress, overtime, boss yelling at you, backstabbing, kids screaming etc. . . 

Of course, these humdrums of life are inevitable, but the least we could do is to reduce our stress level! To achieve this, Kronenbourg 1664 has come up with ‘Taste the French Way of Life’ which is a brand new thematic campaign aimed at giving you and your friends some enjoyable, memorable yet simple experiences.
The French are known to really enjoy their life, while Malaysians (from the urban area) on the other hand are quite career and work-driven, striving from morning till late evening to make a good living for themselves and their family. I wouldn't judge that one culture is better than the other, but somewhere in between is where Kronenbourg 1664 wants you to be with “Taste the French Way of Life”- achieving a good work/ life balance.
All work and no play makes Jack a dull boy! Teehee.

Therefore, Kronenbourg 1664 has come up with a series of events to make us really look forward to Fridays! *excited*
To start off the series was the Kronenbourg 1664 Rooftop BBQ party at Stratosphere, The Roof, First Avenue Bandar Utama on 8 August 2014!

Kelly, Jiayeen, Stephanie and I were present that night. All 4 of us are working adults now, can you believe it! :O It somehow makes me understand what Kronenbourg 1664 was trying to achieve as we Malaysians are always so caught up in work that we forget to appreciate the finer and simpler things in life – friendship, togetherness and quality moments!
The party started off with ice-breaking session during which all the guests were gathered around for simple warm-up dance moves. We were even told to line up and massage each other shoulders. One of the many effective ways for me to de-stress indeed! XD

Check out the pretty ambassadors in Kronenbourg uniform! 

Henry J. Anderson, the Managing Director of Carlsberg Malaysia went up on stage for a short speech and the launch gambit which involved his using the gas gun to blow away all your worries. You should be familiar with the gas gun if you frequent PLAY! ^^

Time for BBQ! Lamb, chicken wings, sausages, patty, pasta etc etc.We stuffed ourselves with every sort of food they offered that night!

I always love the concept of outdoor BBQ! What's more the venue was at the roof top and it happened to be a windy evening. Nothing beats sharing delicious grilled meat with great companies under the perfect weather!

While we were busy enjoying the food, a two piece band serenaded us with some of the latest hits.

We even managed to persuade MHB's resident professional songbird Kelly Siew to perform "Can't Take My Eyes Off You" - Carlsberg's signature song. Bravo to Kelly, she is such a great singer who instantly gained the crowd's approval!

The humorous MC kept the guests entertained with games giving out cool prizes like a Kronenbourg 1664 mini fridge to the winners!

All the guests were having a great time chilling and enjoying the food, beers and entertainment. The nice and breezy weather added to the overall ambience.

A poi dancer enthralled the crowd.

Girls being girls. We kept ourselves occupied at the photowall or flipbook wall as they call it as they recorded a short video and printed it out onto a small notebook which you can flip the pages to make it seem like a little video. How cool is that??

Delicious barbequed lamb, ice-cold Kronenbourg 1664 beer, live band and games together with friends at a cool breezy 29-storey venue. All the ingredients necessary for a fun and memorable party! What more could you ask for on a Friday evening?

Can’t wait to see what else they have in store for consumers and I’m really excited to attend Kronenbourg 1664’s “Taste The French Way of Life” upcoming events especially the big finale party on 5 December!
5 Sep 2014– Movie Night. Kronenbourg 1664 promises that you’ll be at the edge of your seats

12 September 2014 – Darts Night. It’s time to get your game face on!

19 Sep 2014 – Dining in the Dark. It’s time to get those taste-buds tingling with anticipation
3 Oct 2014 – Comedy Night. Like they say, laughter is the best medicine
17 Oct 2014 – Food Fest & Art Escapade. The time has come to ignite those senses
31 Oct 2014 – Broadway show. Kick-up those heels and sing along because this is going to be a show to remember!
5 Dec 2014 – Kronenbourg 1664 Year-End party. Billed to be the most fun you’ll have this year! 

As the above are all consumer events, find out how you can attend by heading over to
Giveaway alert! Kronenbourg 1664 is giving out some Handheld Monopods for you selfie addicts out there! Simply purchase a Kronenbourg 1664 beer tower, or two buckets or six full pints of Kronenbourg 1664 at participating outlets and you’ll get one (while stocks last). This giveaway is run in conjunction with the ‘Taste the French Way of Life’ campaign to reward you with the right tool to capture your special moments!

My selfie moment with Kronenbourg 1664. I think I need a monopod from Kronenbourg 1664 to capture a better selfie! Teehee.

TGIF!!! If you are feeling stressed and overloaded, it's time to achieve a good work/life balance. Get your Kronenbourg 1664 today to taste the French way of Life! Don't forget to save your dates for the upcoming Kronenbourg 1664 events as mentioned above :)