Thursday, June 7, 2012

Hennessy V.S.O.P New Bottle Design by Chris Bangle

Recently, we welcomed the new bottle design of Hennessy V.S.O.P with much awe and excitement.

Here’s a brief history of Hennessy V.S.O.P for those who have been indulging in the cognac but haven’t a single clue. The legend of Hennessy V.S.O.P began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described with the words “Very Superior Old Pale”, which was the abbreviated as V.S.O.P.

After nearly two centuries, this cognac’s personality has gone unchanged. Certainly, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony. On the latest bottle design of Hennessy V.S.O.P, we witness these innovation brought forth by designer Chris Bangle.

Visit to watch the video.

Inspired by the Hennessy V.S.O.P bottle created in 1954, Chris Bangle opted for a thicker base to stabilize it besides accentuating the curve at the side of the bottle. To ease handling, he added a hollow bottom to the bottle.

The bottle’s neck has been lengthened, while the shoulders straightened and stretched vertically. Meanwhile, two lines of perspectives were drawn in the glass around the central label to create a pyramid optical effect. This was meant to attract one’s attention to the legendary arm and axe of the Hennessy family which were engraved into the glass itself. The choice of paper and colours for the labels were revised altogether as a reminder of the origins of the cognac.


Apart from the bottle, we see some changes in the design of the box. The sides of the box have been refined for a more modern vision. As for the liquid splash with the image of “S” curves, it represents the “Superior” quality of the cognac. One side of the box, called “Black Tie”, glorifies elegant purity on a black background decorated with a band of golden vine leaves, which is a part of the heritage of the Hennessy V.S.O.P box created in 1954.


Additionally, the caps of the 35-cl, 70-cl and 3-litre bottles are sealed with a laser stamp and a hologram of increased complexity.

For more information regarding the new bottle, kindly visit

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