One of the things that I can’t spend my Chinese New Year without is none other than cheongsam - the symbolic of our Chinese traditional culture that dates back to centuries. Ever since a few years back, I have made it a habit to get at least one cheongsam for CNY. Fortunately, this year I managed to save some shopping money thanks to Blum that generously sponsored myself and 4 other MHB girls a beautiful cheongsam each!
We were spoilt for choices as there were so many cheongsam in various designs available from size 6 onwards. Some are on the conservative side, whereas others are of contemporary designs with the fusion of other cultures.
Blum has been growing in the Singaporean fashion apparel industry since 1992, establishing themselves as a leading fashion label in the upper-middle to high end executive wear. Blum is now in Malaysia with two (2) outlets in the Klang Valley, at Pavilion Kuala Lumpur and Empire Shopping Gallery in Subang Jaya bringing with them their range of apparels to cater to professional and corporate women in Malaysia.
Blum aims to provide a sense of individuality and exclusiveness to customers hence their designs are produced in limited quantity although there are a wide variety of styles and choices available in each boutique. The brand takes pride in providing excellent craftsmanship, ultra-chic, and versatile work wear which helps you to exude elegance, be it in the boardroom or out in the field.
Blum is a customer's centric fashion brand, offering a prudent choice of colours and range to satisfy different kinds of customer's skin tone and body shape. The brand also strives to give customers the best value, and ensures the highest standards; from designs to fabrics selection, from cutting to trimming, from assembling to packaging and from retailing to after-sales services.
The dedicated team of designers constantly tracks the latest in fashion trends to produce the latest concepts, designs and styles. Fabrics are imported from Korea, Japan and Europe to give customers the best look, feel, comfort and ease of care.
One of the first that I had my eye on was none other than this sky blue cheongsam. A majestic crane soaring over the full-bloomed spring flowers. It definitely reminds me of those valuable dynasty paintings.
Another of my favourite was this modern design cheongsam which could be worn as a casual dress during normal occasion.
Next was a very batik-like choice of cloth. The satin material was really comfortable.
Black cheongsam with magnolia print was alright. I personally prefer sleeveless cheongsam. Fortunately some of the designs here offer choices of either with sleeves or sleeveless.
Besides cheongsam, Blum display many other dresses on their rack too. The material are of top-notch quality whereas the designs are trendy and up-to-date.
Absolutely adore this LBD with pearls neckline. Chic and elegant!
Check out the rest of the girls in their outfit:
All of us with our 战利品！We were sponsored one cheongsam of our choice each courtesy of Blum! *happy* \o/
A few more days to complete your CNY outfit shopping. If you are thinking of getting a cheongsam, don’t forget to drop by Blum (2 outlets, details as below). If you are looking for something more practical, Blum has tonnes of executive dresses on display too. Happy shopping and enjoy your CNY holiday! :)
Blum is located at:
4.20.00, Level 4, Pavilion Kuala Lumpur,
168, Jalan Bukit Bintang,
55100 Kuala Lumpur,
UG25, Empire Shopping Gallery,
47500 Subang Jaya,
Selangor Darul Ehsan,