One of the things that I can’t
spend my Chinese New Year without is none other than cheongsam - the symbolic
of our Chinese traditional culture that dates back to centuries. Ever since a
few years back, I have made it a habit to get at least one cheongsam for CNY.
Fortunately, this year I managed to save some shopping money thanks to Blum
that generously sponsored myself and 4 other MHB girls a beautiful cheongsam
each!
We were spoilt for choices as
there were so many cheongsam in various designs available from size 6 onwards.
Some are on the conservative side, whereas others are of contemporary designs
with the fusion of other cultures.
Blum has been growing in the Singaporean fashion
apparel industry since 1992, establishing themselves as a leading fashion label
in the upper-middle to high end executive wear. Blum is now in Malaysia with
two (2) outlets in the Klang Valley, at Pavilion Kuala Lumpur and Empire
Shopping Gallery in Subang Jaya bringing with them their range of apparels to
cater to professional and corporate women in Malaysia.
Blum aims to provide a sense of individuality and
exclusiveness to customers hence their designs are produced in limited quantity
although there are a wide variety of styles and choices available in each
boutique. The brand takes pride in providing excellent craftsmanship,
ultra-chic, and versatile work wear which helps you to exude elegance, be it in
the boardroom or out in the field.
Blum is a customer's centric fashion brand, offering
a prudent choice of colours and range to satisfy different kinds of
customer's skin tone and body shape. The brand also strives to give customers
the best value, and ensures the highest standards; from designs to
fabrics selection, from cutting to trimming, from assembling to packaging and
from retailing to after-sales services.
The dedicated team of designers
constantly tracks the latest in fashion trends to produce the latest concepts,
designs and styles. Fabrics are imported from Korea, Japan and Europe to give
customers the best look, feel, comfort and ease of care.
One of the first that I had my
eye on was none other than this sky blue cheongsam. A majestic crane soaring over the full-bloomed spring flowers. It
definitely reminds me of those valuable dynasty paintings.
Another of my favourite was this
modern design cheongsam which could be worn as a casual dress during normal
occasion.
Next was a very batik-like choice
of cloth. The satin material was really comfortable.
Black cheongsam with magnolia
print was alright. I personally prefer sleeveless cheongsam. Fortunately some
of the designs here offer choices of either with sleeves or sleeveless.
Besides cheongsam, Blum display
many other dresses on their rack too. The material are of top-notch quality
whereas the designs are trendy and up-to-date.
Absolutely adore this LBD with
pearls neckline. Chic and elegant!
Check out the rest of the girls
in their outfit:
All of us with our 战利品！We
were sponsored one cheongsam of our choice each courtesy of Blum! *happy* \o/
A few more
days to complete your CNY outfit shopping. If you are thinking of getting a
cheongsam, don’t forget to drop by Blum (2 outlets, details as below). If you
are looking for something more practical, Blum has tonnes of executive dresses
on display too. Happy shopping and enjoy your CNY holiday! :)
Blum is
located at:
4.20.00, Level 4, Pavilion Kuala Lumpur,
168, Jalan Bukit Bintang,
55100 Kuala Lumpur,
Malaysia.
UG25, Empire Shopping Gallery,
Jalan SS16/1,
47500 Subang Jaya,
Selangor Darul Ehsan,
Malaysia.
