Hennessy V.S.O.P New Bottle Launch @ Double Tree Hotel

Speaking of Hennessy, I’m sure many of you have heard of it as the world’s leading premium cognac brand. And what with the Hennessy Artistry events held each year, many have come to taste the finest cognac under the art of blending. This time, Hennessy V.S.O.P moves forward in a spirit of continuity with a new bottle and packaging design.

Courtesy of Hennessy Malaysia, fellow media friends and I were invited to witness the launch of the new bottle design held at Double Tree KL.

I must say I am impressed by their concept this time. The grand ballroom was separated into two parts, one known as the white lounge for the launching ceremony, and the other the black lounge for the after-party with the endless flow of Hennessy signature long drinks.

Of course, the cognac would not have maintained its unique personality for nearly two centuries without the stewardship of the Tasting Committee. This time round, we had the privilege to meet Olivier Paultes, the member of the Tasting Committee. Born in Cognac, the son and grandson of master blenders in the region, Olivier Paultes has spent his whole life surrounded by the culture of France’s most famous distilled spirit. In September 2011, Olivier was invited to take up a newly created role as member of the tasting committee at the heart of the world’s biggest cognac house, Hennessy.

Meanwhile, after an initial modernisation of the bottle in 1989, V.S.O.P bottle is now being redesigned by Chris Bangle, the former chief designer of BMW. The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. For Hennessy V.S.O.P., the designer first sought to identify the cognac’s personality by delving into its history.

The evolution of Hennessy V.S.O.P bottle. The curves of the new bottle signify the elegance and generosity of its content, as well as its balance and exceptional harmony. Bangle has chosen to engrave the legendary arm and axe of the Hennessy family into the glass itself.

Group photo with fellow MHB bloggers.

At the white lounge before the party.

Hennessy babes. (I wasn’t one of them this time. LOL)

The party venue. Cool, isn’t it? XD

Jojo Struys.

Spacious couch.

Benjamin, Henry and Jackie.

Isaac, Kelvin and Jessica.

Ashley, Valerie, Jane and Wilee.

One of the highlights of the night is the 360 degree photoshoot!!! My first time experiencing something glam as such!

Check out the 360 degree videos here: http://www.youtube.com/user/HennessyMalaysia

For Hennessy, the combination of design aesthetics and ergonomics with a never-ending quest for quality and security is indispensable. V.S.O.P. embodies these values. Because that is how the future is made: by designing legends.

For more information on Hennessy V.S.O.P, please visit Hennessy’s Facebook page at www.facebook.com/HennessyMalaysia