Hennessy V.S.O.P New Bottle Launch @ Double Tree Hotel

Speaking of Hennessy, I’m sure many of you have heard of it as the world’s leading premium cognac brand. And what with the Hennessy Artistry events held each year, many have come to taste the finest cognac under the art of blending. This time, Hennessy V.S.O.P moves forward in a spirit of continuity with a new bottle and packaging design.

Courtesy of Hennessy Malaysia, fellow media friends and I were invited to witness the launch of the new bottle design held at Double Tree KL.

I must say I am impressed by their concept this time. The grand ballroom was separated into two parts, one known as the white lounge for the launching ceremony, and the other the black lounge for the after-party with the endless flow of Hennessy signature long drinks.

Of course, the cognac would not have maintained its unique personality for nearly two centuries without the stewardship of the Tasting Committee. This time round, we had the privilege to meet Olivier Paultes, the member of the Tasting Committee. Born in Cognac, the son and grandson of master blenders in the region, Olivier Paultes has spent his whole life surrounded by the culture of France’s most famous distilled spirit. In September 2011, Olivier was invited to take up a newly created role as member of the tasting committee at the heart of the world’s biggest cognac house, Hennessy.

Meanwhile, after an initial modernisation of the bottle in 1989, V.S.O.P bottle is now being redesigned by Chris Bangle, the former chief designer of BMW. The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. For Hennessy V.S.O.P., the designer first sought to identify the cognac’s personality by delving into its history.

The evolution of Hennessy V.S.O.P bottle. The curves of the new bottle signify the elegance and generosity of its content, as well as its balance and exceptional harmony. Bangle has chosen to engrave the legendary arm and axe of the Hennessy family into the glass itself.

Group photo with fellow MHB bloggers.

At the white lounge before the party.

Hennessy babes. (I wasn’t one of them this time. LOL)

The party venue. Cool, isn’t it? XD

Jojo Struys.

Spacious couch.

Benjamin, Henry and Jackie.

Isaac, Kelvin and Jessica.

Ashley, Valerie, Jane and Wilee.

One of the highlights of the night is the 360 degree photoshoot!!! My first time experiencing something glam as such!

Check out the 360 degree videos here: http://www.youtube.com/user/HennessyMalaysia

For Hennessy, the combination of design aesthetics and ergonomics with a never-ending quest for quality and security is indispensable. V.S.O.P. embodies these values. Because that is how the future is made: by designing legends.

For more information on Hennessy V.S.O.P, please visit Hennessy’s Facebook page at www.facebook.com/HennessyMalaysia

[ADV] Mr. Asahi @ Changkat Bukit Bintang

If you haven’t heard of Asahi, it is the No. 1 beer in Japan and also the No. 1 Japanese beer in the world! In fact, it is one of the fasting growing premium Asian beers known for its clean, crisp, refreshing with no bitterness taste – the unique Karakuchi style.

Asahi Super Dry was first introduced in 1987 with metallic casing. In Japanese, Asahi = rising sun. As for Karakuchi, it is the unique brewing method using a special yeast strain.

This Japanese premium beer is now available in Malaysia. And to make things better, Mr. Asahi, the world’s first robotic barman is currently in Malaysia for a nationwide tour!

Adorable, isn’t he?? This brainchild of Asahi is capable of serving you beer in less than 2 minutes, saving an average person 13 minutes at the bar!  He is capable of pulling 300ml pints and opening bottles and can serve up to 16 pints/bottles at a time!

Watch this video of Mr. Asahi during the official launch!

Beginning from 15 April 2012, Mr. Asahi will be at a few key entertainment outlets in Kuala Lumpur, Malacca, Johor Bahru, Ipoh and Penang for 30 days. At the mini-party space along with the dancers, DJ and the customized truck, Mr. Asahi will be serving refreshing Asahi draught to consumers.

Visited Mr. Asahi roadshow at Changkat Bukit Bintang with fellow MHB members to witness the amazing robot.

Polaroid taken by the Asahi girls during the roadshow.

After visiting Mr. Asahi, we headed to The Bier Bar (next to El Cerdo) for more Asahi beer! Look at those unique draught spheres!

Served in pretty glasses.

There were some giveaways during the roadshow. Take that glass home just by answering a simple question XD

Cheers to the No. 1 Japanese premium beer!

One last photo before leaving the bar.

You can check out Mr. Asahi roadshow schedule on https://www.facebook.com/AsahiMalaysia
This robot barman will not be in Malaysia for long so I’m sure you won’t wanna miss out this great opportunity!

More photos can be viewed from MHB's page: https://www.facebook.com/myhotbloggers