Where's the Party 2 @ Carlsberg Brewery Malaysia

[Advertorial]

Remember the previous Where’s the Party held at Sepang Gold Coast? I was working for the event back then but this time, for Where’s the Party 2, I was one of the invited bloggers who had the privilege to take part in the 12-hour-party with Carlsberg!

Departed from Stadium Shah Alam by the media bus. So where’s the party held this time? It was at none other than Carlsberg Malaysia’s Brewery at Shah Alam, the facility where the first Carlsberg beer was locally brewed in 1972.

Group photo taken during the press conference.

Soren Ravn, Managing Director of Carlsberg Malaysia said “We are thrilled at the extensive reach of Carlsberg’s “Where’s the Party?” and the immense support and interest garnered from consumers. The main objectives of the party is to create memorable, inspiring moments and experiences for consumers as a way of encouraging them to be bold and stepping up to do the right things. When they think of celebrations and achievements, they will think of the next level with ‘That Calls for a Carlsberg!’”

With other MHB members. That calls for a Carlsberg!

The brewery was set up like a amusement park with all the outdoor games for us partygoers. Before then we were assigned our own, unique RFID (Radio-Frequency Identity) tags, which enabled us to collate points from the games they played and redeem prizes accordingly. These RFID tags were linked to our Facebook accounts and enabled us to update our Facebook status simply by tagging on the “Like” stations throughout the brewery.

Familiar faces everywhere despite there being 2000 guests this time.

There were food and beer counters along the road heading to the game stations. Nasi lemak, satay, fried nuggets, hotdogs, burgers, ice-cream potong etc.

Satay with extra beer flavour? That’s the way man! XD

The party incorporated an ‘amusement park’ theme, complete with childhood favourites such as a ferris wheel, pirate ship and an adult carousel. Some other traditional fun fair booths also included Ring a Green, Toss & Score, Duck Hunt, ‘Our holes, Your balls’ & Wild Wild West.

That’s me trying to catch a rubber duckling with Carlsberg logo attached underneath. Each player was given 3 chances. Each duckling with the logo would score us 10 points. I must say I was pretty lucky that day. Teehee.

On the other hand I was not that good in shooting. Must get a toy gun and practise it more often at home :(

Pink cotton candy ♡

All the game stations closed around 7pm when the performances started on the stage. Was rather worn out by then after running here and there trying to score at the games.

Picnic there while waiting for someone to serve me food #likeaboss XD

Locally acclaimed performers Dennis Lau and Shawn Lee presented a thumping combination of an electric violin and beat boxing. Special group appearances by famous Korean star, Lee An, the unforgettably spontaneous star rapper of Carlsberg Malaysia, Mr Soren Ravn along with violinist Dennis Lau awed the party crowd further.

Home-grown bands Crossfire and Paperplane Pursuit had the crowd dancing to their chart topping hits.

World renowned girl band ‘High on Heels’ also made their first appearance in Malaysia and entertained the crowd with their creative mix of LIVE classical instruments with song mixing on their turntables.

“Where’s The Party” came to a close around 2am the following morning after several hours of non-stop music with international DJs; Sophie Sugar from the UK and Hiloco from Japan.

The crowd at the party. Spotted something fishy going on at the bottom right corner. Wtfreak.

In line with Carlsberg’s philosophy of responsible drinking, Carlsberg encouraged all partygoers to enjoy responsibly and in moderation.

As part of the ‘Enjoy Responsibly’ campaign, Carlsberg planned engagement activities for consumers such as the Alcohol Testing Zone, where consumers had their alcohol level tested while partying and the Drunk Man Zone which enabled consumers to play an android game which showed them the effect of excessive alcohol consumption.

Goodie bag for the media which consists of a giant Carlsberg bottle (empty one lah :P) and a pretty Carlsberg glass! Thanks to Carlsberg Malaysia and MHB, I get to experience the awesome exclusive by-invitation-only party!

Where’s the Party next time?

Visit Carlsberg Malaysia's Facebook for more info on the event! Teehee.